Video ‘hot spot’ technology is becoming one of the high interest areas of online video streaming. This type of online video unit is an eye-catching form of online creative placement, allowing users to interact with selected objects in the player to receive additional information. Custom captions appear on the video whenever the user floats their mouse over an active hot spot.

There are plenty of examples emerging from the product advertising world, such as Boots pharmacy using interactive videos (see below) to allow viewers to click on and purchase products featured in their recent television campaign.

Hot spot videos such as these can also be of use in recruitment marketing. Consider, for example, a user finding out more about a job, department or working environment through an interactive virtual office tour.

Ali Says: Employer videos featuring hot spots have the potential to drive deeper job seeker involvement with your brand. As more companies jump on the employer video bandwagon, they can help you stand out from the crowd and increase applications.