A quick response (QR) code is a 2D barcode image that can be scanned by modern mobile phones. After a user takes a picture of the image with their phone’s camera, they are provided with instant relevant info about a company or brand or directed to specific sections of the brand’s website.

For example, scanning the QR code image below with your mobile will open the CampusAli blog site on your screen – give it a go!

One good application of QR codes is to print them on your marketing collateral at recruitment events. For example, they could appear on your handouts, stands and stickers. They could also be printed on your on-campus posters to encourage students to instantly interact with your employer brand.

Ali Says: QR codes are a great low-cost way to direct technology-savvy students/graduates to your website or to provide them with a text based message or email prompt. However, care should be taken to ensure that your website is ‘mobile friendly’ so that it can be viewed on their phone’s screen.