21
Oct
2009
Wednesday
Digital Ali – Webkey giveaways
I was recently handed an iKyp ‘webkey’ (see below) at an event. It’s a paper based product that promotes a brand and drives recipients directly to a pre-programmed web address when they plug in the integrated USB devise to their computer.
It is essentially a novelty tool that could find a use in recruitment as a piece of on-campus event collateral. The foldable paper ‘wallet’ could contain messages that generate initial interest in your grad scheme before encouraging users to find out more and apply by going directly to your careers site via the USB pen. Click here for some examples of webkeys.