Radio-frequency identification (RFID) is the use of a tag applied to an object for the purpose of identification and tracking using radio waves. The technology has largely been applied in retail environments, where it’s used for stock control and more controversially, for consumer marketing.

In the video above, a user scans objects with their smartphone device to find out more detailed information. In the same way, it’s possible to imagine RFID tags appearing in future in graduate brochures and giveaways. Once the employer brand’s material is scanned, the user could be provided with an exciting and new type of engagement experience.

Ali says: Although there are a number of privacy concerns currently surrounding the commercial use of RFID tags, the fact that scanners are being built into the next generation of smartphone devices shows that the technology is likely to become more prevalent in the near future.